Get your HEAD straight!

Time and again, clients ask me questions like ‘Should we switch to AVIF?’, ‘Should we re-platform?’ While these aren’t necessarily things to avoid doing, 90% of the time, there’s something far more beneficial hiding right under their noses.

Believe it or not, the simple snippet of waterfall chart above contains a genuine plethora of issues, bugs, and inefficiencies plaguing a real website—let me talk you through each one of them, how it’s caused, and how to fix it.

In this screencast, I want to show you a browser bug, a handful of key browser fundamentals, and some general pro-tips that would completely transform this site’s speed by merely swapping a few lines of HTML around.

I guarantee that there’ll be something in here that shocks or surprises you.